Research, write, and edit a variety of marketing collateral and donor proposals to support the needs of the Division of Philanthropy in raising more than $300 million annually. Serve as the account manager/lead on several assigned teams. Develop marketing and advertising strategies, concepts, copy, deliverables, plans, and provide overall project management to help teams meet and exceed their revenue and participation goals. Responsible for assisting the entire Division with reaching financial goals.
Dana-Farber is currently in the quiet phase of its campaign ‒ the largest and most ambitious fundraising effort in the Institute’s history; one that will serve as a catalyst, enabling the Institute to change the landscape of cancer medicine and, ultimately, eradicate the disease.
Primary Duties And Responsibilities:
● Develop marketing and advertising strategies that help teams and fundraising events reach target audiences, meet and exceed their KPI’s: revenue/participation goals, and attracting new donors/participants.
● Serve as Philanthropy Communications main account contact with assigned teams directors and staff, as well as physicians and donors: Carry out strategic planning and analysis, concepting, and copywriting; draft marketing collateral; draft donor proposals; create donor recognition deliverables; and oversee creative execution and production for all marketing activities from concept through completion.
● Develop annual marketing plans for each team, including analysis of successes and challenges of the previous year and recommendations for strategies, tactics, and timelines.
● Create comprehensive marketing kick-off presentations and produce in-depth wrap-up reports, including detailed analysis that drives marketing recommendations for subsequent fiscal year.
● Provide creativity across all projects.
● Oversee creative execution of projects and provide the copywriting, editing and proof-reading for all written materials and marketing collateral (brochures, flyers, banners, postcards, fact-sheets, etc.).
● Provide project management and collaborate as a strategic partner with assigned teams to ensure marketing projects are completed on time and on budget.
● Collaborate with Philanthropy Communications and Digital Marketing colleagues (design, web developers, photography, and production staff) to develop effective creative strategies and smoothly execute projects.
● Collaborate with Information Services colleagues as needed.
● Research, write, and edit a variety of documents to support the needs of the Division of Philanthropy. Specific writing and marketing assignments include, but are not limited to:
● Articles for donor newsletters and publications including Impact, Milestones, and other print and online/email newsletters (adhering to AP style).
● Marketing collateral (one-pagers, brochures, flyers, banners, postcards, fact sheets, etc.), advertising copy (print, broadcast, radio, online, out-of-home, social media)
● Donor proposals.
● Website copy, email blasts, e-newsletters, etc.
● Event copy, including invitations, program books, and other marketing needs.
● Summaries of scientific research for lay donor and staff audiences.
Reports to Assistant Director, Philanthropy Communications. There is no supervisory responsibility for this position. This individual will work with a variety of individuals throughout the Institute, including Donor Relations personnel, prospect managers, and other Philanthropy contacts and directors.
Minimum Job Qualifications:
Bachelor's degree in marketing, communications, or related field required. Three to five years of marketing and copywriting experience in an agency, non-profit, or related industry required; experience in a Philanthropy setting preferred, particularly marketing or communications. Experience in the Healthcare sector also preferred.
Knowledge, Skills, And Abilities Required:
Strong creativity, strong writing abilities – including collateral production, strong proof-reading and editing skills, capacity to manage multiple projects simultaneously while providing client service excellence to multiple teams. A full understanding of consumer behaviors, marketing, advertising and other creative professional experience. Also requires donor relations and stewardship experience, event/project management experience, excellent organizational skills, proficiency in interpersonal business communications and listening skills, strategic marketing and event support planning.
Mastery of Zoom, Microsoft and Apple technology including Outlook, Excel, Teams, Sharepoint, Powerpoint, and related software programs is required.
This position will evaluate current programs and create and execute approved plans to expand and diversify the donors and participants for the events and activities assigned in order to broaden our donor base and create even more inclusive events and overall marketing. Experience with diverse donors is a plus.
To protect the health and safety of our patients and staff, in person donor visits and travel are on hold and will resume in accordance with Institute guidelines.