Digital Marketing Director

Boston, MA
Full-time

Education and Experience

  • Bachelor’s degree or equivalent training and experience needed
  • 10+ years’ experience across multiple digital marketing channels including Social, Display, Search, Web, Email with hands-on expertise and track record of success in paid digital media (Facebook Ads, Google Ads, LinkedIn, Instagram etc)
  • Proficient in SEO/SEM best practices
  • Familiarity with or experience in B2B and ABM digital marketing strategies, platforms and tech stacks is highly preferred (e.g. LinkedIn Ads, SalesForce, HubSpot, Marketo, etc.)
  • Experience in social media monitoring tools (e.g. Sprinklr, HootSuite, Sprout or similar platforms)
  • Understanding of digital KPIs, performance measurement and optimization across paid and organic (Familiarity with Google Analytics, SA360, or other analytics software)
  • Prior experience in B2B marketing and Financial services industry or FinTech highly preferred
  • Demonstrated ability to think innovatively with a passion for learning to keep abreast of latest digital marketing trends
  • Deep attention to detail, strong technical skills, well-developed organizational skills, and ability to adapt quickly to change with a high degree of independent decision making with minimal supervision
  • Candidate should possess the quantitative acumen to formulate and execute multi-variate test plans and make real time adjustments once the campaign(s) are implemented. Experience utilizing data to infer trends and insights to drive decision making.
  • Ability to work in a fast paced, dynamic environment while carrying multiple projects at any given time. Strong problem-solving skills with an exceptional ability to prioritize and willingness to roll up one’s sleeves to get the job done
  • Excellent written and oral communication skills with experience presenting to C-suite executives
  • Successful track record in leading and collaborating with internal and external teams. Familiar with Agile working methodologies. Ability to “sell” or gain buy-in across function or organization.
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